iZoticus Technologies was approached by an official representative of the famous NFL Quarterback, Mr. Aaron Rodgers of Green Bay Packers and Ryan Rottman to build a platform considering both Web and Mobile (iOS and Android) users which would focus on the sports Athletes and feature profiles containing real-time data and content curated by the athlete. Athletes could use the site to engage with their adoring fans but most importantly, the players to be able to tell their story in their voice. In addition to comprehensive up-to the minute stats, each athlete would have their own profile page with complete bio, relevant information about their life on & off the field, charity involvement and anything else they want to share with their fans. The portal could also break news and give users exclusive content from their favorite athletes. In addition to the close Fan-Athletes association, the platform to have a business-oriented dimension wherein Sports Agencies could manage Athletes and their profiles through paid Pro Accounts. And last but not the least, the provision for System Administrator to control all the aspects of the portal end-to-end. To fulfil this project requirements, iZoticus performed extensive market research and analysis, and the resulting product was the natural outcome of extensive efforts put in by all the stakeholders throughout the project delivery lifecycle in an Agile-Scrum environment.